Smith& Wesson Launches Innovative New Billiards Line

Cues Feature Advanced AVWS Weighing System and Titanium Ferrule

Wednesday December 8,12:30 pm ET

SPRINGFIELD, Mass. --(BUSINESS WIRE)--Dec.8,2004--Smith& Wesson Corp. The legendary 152-year old firearms manufacture, has entered the recreational billiards market with a new line of Smith& Wesson Billiard Cues and Accessories through a license with Leisure Pursuits of Wayne, New Jersey. "Recreational billiards customers are a perfect fit with the overall Smith& Wesson branding strategy to cross product lines and communicate with new potential customers. " said Tom Taylor, Smith& Wesson Vice President of Marketing. The Smith& Wesson Cues are manufactured utilizing advanced composites and the finest natural materials; and feature a patent pending new weight adjustable system.
Working closely with technical consultant Karl Sloezen,(a 20 year veteran of the World Professional Billiard Tour and former top 20 ranked competitor), Leisure Pursuits designs and manufactures Smith& Wesson Cues using the most advanced cue manufacturing technology available. The cues and shafts are warp proof and damage resistant through temperatures between -113 and 167 degrees Fahrenheit. Unique to the Smith& Wesson Cues are two important features. The first is the patent pending Advanced Variable Weight System(AVWS) that allows you to change the weight of the cue from 18 ounces to 21 ounces without affecting the balance. Secondly, a Titanium Ferrule maximizes the transfer of kinetic energy for added control and consistency on spin and straight shots. All Smith& Wesson Cues come equipped with slim taper shafts in graphite or engineered maple that provide a more level and consistent stroke, and increased resistance to material fatigue.
Jack Mulvihill, President of Leisure Pursuits stated, "We are thrilled with the opportunity to work with Smith& Wesson on this project, and believe that the combination of our innovative cue features and designs, and the overwhelming strength of the Smith& Wesson brand name, provides the retailer and consumer with a powerful new choice in the Billiards Industry" OEM Service:
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Leisure Pursuits Sales And Marketing, L. L. C Company profile Business Type: Year Established: 2004 Number of Employees: Legal Representative / CEO: Jack Mulvihill Website: http://www.smithandwessonbilliards.com Certificates: Quality Assurance & Certificates: L.L.C. Brands: Trade & Market Main Markets: Key Customers: Export Percentage: Trade Shows: Company Information Factory Size & Location: Annual Reports / Articles: QA/QC: Customer Satisfaction Assurance: Our Teaam and Staffs: Manufacturing facility: